The Importance of Content Marketing: Blogs

June 18, 2020
Moresby Media

If you're a business owner, you're probably overwhelmed by the emergence of new content formats. However, blogging remains one of the most effective strategies for content marketing.

Your blog delivers tons of benefits for your website that cannot be achieved by other tools. While there is a lot of work involved in creating a successful blog, it's the ultimate way to give your customers a look at why you should be seen as the leading brand in your industry.

Blogging Consistently is Key

The attention span of people online is extremely short. While there are brands that get away with posting once a week, you won’t typically find a successful business that goes silent for months on end and pick up right where it left off. Not posting regularly means that you will lose the interest of your audience and lose valuable followers along the way too.

When you blog consistently, you fast track your way into becoming an authority website. You will only get there if you continuously produce quality content for an extended period of time. It takes a while to build up your wealth of great content to become an authority in your niche. By posting on your blog consistently, you can create the trust that you need to rise to the top of the industry. When you blog regularly, you also develop important business qualities such as:

  • Voice
  • Tone
  • Writing
  • Stand

Blogging Improves Google Search Rankings

Google loves fresh content. Consistently updating your materials on your web pages will enable your site to be crawled by Google daily. Soon, your visitors will become your regular readers and they will spend a lot of time reading content and staying on your page. This is something you should aim for because Google is looking for visitors who stay on your page for a long time, and they won't consider you if all visitors show up and just leave. Fresh content takes care of this.

Blogging Will Increase Your Conversion Rate

Conversion rate optimization is the process of increasing the rate at which your blog traffic converts into customers, subscribers, leads, users, or whatever your business metric may be.

Your blog is the ultimate way to convert your readers into loyal customers. As with other content marketing forms, your goal is to drive your return on investment. Blogging can help improve areas of your business that include:

  • Shares
  • Engagement
  • Organic traffic
  • Keyword ranking

Through blogging, you can present your call to action (CTA) to inspire your readers to take the course of action you want. If you want to improve your blog posts, use lead flows. These are high-converting pop-ups that are designed to pique the attention of readers.

Repurposing Content Can Help Your Business

Content is king. But coming up with new content every day can be very taxing. Thankfully, you can easily repurpose old blog posts. Recycling your old content brings a lot of benefits such as:

  • Reaching new people
  • Reminding people of old favorites
  • Saving time
  • Less effort

If you have a blog, chances are, you already have top-notch evergreen content that deserves to get a makeover. Perhaps an old article can be turned into a podcast or an infographic. Google won't notice outdated information that is no longer useful so by reusing your old blog posts, it will continue to be relevant over a longer time.

Never Underestimate the Power of Blogs

When it comes to improving your content strategy, blogging should be a priority. The number of content types is enough to make your head spin, but blogging will allow you to get back to your roots. Not only will it improve your leads, but it will also do wonders for SEO and organic search traffic. If you want to try this critical marketing tactic, Moresby Media can help you reach your goals.

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