Today we continue with our series on valuable advertising tips by looking at the social media platform Snapchat.
Snapchat's premise is simple - create something interesting that makes it easier for users to communicate. Its 293 million active users do not just use it to interact with their friends, but also know more about influencers and brands they love.
Because of this, Snapchat provides an amazing opportunity for companies to market to young and mobile-first people, especially since 62 percent of its users range from 18 to 29 years old. Fortunately, Snapchat offers powerful advertising tools that can be used by businesses. Here are the most exciting ways you can use Snapchat to reach your target market.
1. Set Your Goals
There are many reasons why brands advertise using Snapchat. But three of the most common reasons include:
- More conversions
- Increased awareness
- Consideration
Deciding your objectives is the first step. For example, if you want to increase your conversions, you want to create ads that will help you acquire new customers and increase sales. If you're using Snapchat for increasing awareness, your goal should be to make ads to inform consumers about your products. If your purpose is consideration, you want to drive people to visit your website, install apps, or generate new leads.
2. Testing Ad formats
Snapchat offers different advertising formats you can use for your brand. The one that is best for you depends on what you want to achieve. Your options include:
- Snap ads
- AR Lenses
- Collection ads
- Story ads
- Filters
Of these types, brands gain the most engagement level with filter campaigns. There are more than 210 million snaps created every day, and many of these use brand filters. Experimenting with various ad types will allow you to see which one is the most effective for your audience.
3. Make people happy
It would be impossible for your brand to be successful on Snapchat if you don't delight the people you want to impress. Snapchat users visit the app multiple times daily because they are looking for entertainment.
The last thing they want is to feel as if a brand is selling them something. When brainstorming great ideas, try to assess what your customers want to see. Do something that would not only grab their attention but also make them smile and spread the word about you. Your goal should be to let people have fun as they learn more about your products and services.
4. Examine other advertisers
Coming up with a winning strategy on Snapchat ads is easier said than done. If you can't come up with a good idea or if your ads are not performing well, spend time examining similar companies that are also using Snapchat to advertise. Snapchat is filled with successful ad campaigns. All it takes is a few minutes of exploring success stories on the app.
5. Work with influencers
Snapchat influencers have millions of followers. Whenever they upload something, it reaches a vast audience. Around 4 in 10 Snapchat users discover brands thanks to endorsements. Working with an established influencer will do wonders in promoting your business. If users see your product in the snap of their idol, they will want to know more about it as soon as possible.
6. Use promo codes
If you want to treat your customers, you can add promo codes to be used in future purchases. It could be easily promoted in your Snapchat ad or story. You may also mention it in videos. Incentives like this are one of the best ways to get more people to follow your brand. However, your promo codes should be exclusive to Snapchat.
7. Create a discover channel
If you've explored Snapchat, chances are, you've headed over to the Discover channel. Big brands like Cosmopolitan, CNN, and MTV have their content on this page. If you have a media brand, requesting to buy a Discover channel where you can post your content is a smart idea since nearly half of users watch this platform every day.
Is Snapchat Advertising for You?
If you want to find out whether Snapchat is the best option for lead generation, the fastest way to know is to start using it now. Launch interesting campaigns, measure its performance, make adjustments, and repeat the process. Soon, you'll realize that it's a platform worth investing in on a regular basis. If you want to maximize Snapchat’s potential, don't hesitate to seek help from us at Moresby Media.